Marketing News

Estée Lauder Taps Kristen Bell for Advanced Night Repair Beauty Sleep Campaign

The Happi Top 50 Company claims that its hero serum can visibly repair skin of those with poor sleep.

Kristen Bell. Photo: Ali Mitton for Estée Lauder.

While a good night’s sleep helps keep skin looking healthy, Estée Lauder understands that’s not always feasible for busy women like actress Kristen Bell. As the face of the brand’s new campaign for its Advanced Night Repair Serum, Estée Lauder is introducing a first-of-its-kind claim that the serum visibly repairs the skin of those with consistently poor sleep – or less than 6.5 hours a night – in three nights. The campaign also offers an eye-opening perspective on dupe culture. It contends t...

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